Karvan Cevitam
BLENDS TASTE BETTER


Karvan Cevitam is a cordial brand that every young dutchie grew up with,  but everyone still sees them as a brand for children. Whoops. Double whoops when you realise how popular mocktails and non-alcoholic alternatives have become. 

Blends Taste Better is a brand platform, that kicked off with a product-heavy launch campaign, inspired by the prismy effects created when sunlight passes through a glass of Signature Blends. Spotify ads used 3D sound effects to create a blended audio track (listen with headphones) and set the brand up for many creative avenues in the future.

Edit:
Rob van Gelder

Creative:
Will van der Merwe
 

Music:
Hielke Praagman